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07. Integrating Facebook Leads with Zenvia Customer Cloud
4 min
Created by Leonora Alves on 6/24/2024 8:38 PM
Updated by Leonora Alves on 11/6/2024 5:20 PM

Facebook Lead Ads simplify lead generation. Users simply need to click on your Facebook ad to open a form pre-filled with their contact details, ready to be sent directly to you.

⚠️ Attention: This integration is available only for users with Viewer, Operator or Admin profiles and for the Specialist, Expert, Professional, and Enterprise plans.

With the Facebook Leads application on Zenvia Customer Cloud, each time a potential customer provides their information through one of your ads, this information is automatically synchronized and stored in the Zenvia Customer Cloud contact manager.

Therefore, to receive your leads, you need to connect your Facebook account/page to our software:

In Zenvia Customer Cloud:

  1. Go to the menu Settings > Integrations;
  2. Look for Facebook Leads and click on Integrate;
  3. If you are not logged into your Facebook account, log in using your business credentials.

On Facebook:

  1. After entering your login credentials, you will be directed to the login confirmation page. Click on Continue as [page name] to proceed.
  2. Select the business(es) you want to associate with your Facebook account. Choose Zenvia and click on Continue.
  3. Next, select the page(s) you want Zenvia Customer Cloud to access and click on Continue.
  4. Review the permissions requested by Zenvia Customer Cloud and click on Save.
  5. Click on Accept to finalize. You will be redirected to Zenvia Customer Cloud.

Back in Zenvia Customer Cloud:

  1. Activate the pages from which you want to receive Facebook leads.
  2. Check the forms from which you wish to receive notifications.

What if it doesn't work?

If you are unable to receive leads correctly in Zenvia Customer Cloud, try these steps:

  1. Access the Facebook page integrated with Zenvia Customer Cloud directly. Ensure you are using an Administrator user account.

💡 Tip: To check if you are the Page Administrator, access the page's administration and go to Settings > Page roles.

  1. Verify that the Zenvia Customer Cloud integration is active in the Facebook app settings:

    1. Access the app settings on Facebook;
    2. Make sure the option for Zenvia Customer Cloud is marked as Active;
    3. Within the View and Edit section, confirm that all necessary permissions are enabled.

  2. Log out of the Facebook Leads integration on Zenvia Customer Cloud and log in again using the Administrator user. When doing so, do not uncheck any options.

  3. In the Facebook Leads integration, check the option to Enable lead retrieval every 30 minutes.

  4. Wait a few minutes after configuring the options and perform a new test by submitting a lead through a form to verify if it is being received correctly in Zenvia Customer Cloud.